CVS CarePass membership program goes national
The company initially piloted CarePass in the Boston Area and said the program was able to drive a 15 to 20 percent increase in customer purchases while also appealing to a wider array of customers.
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CVS pilots new membership program in the face of increased competition from the likes of Amazon
The pharmacy company has launched a pilot membership program in the Boston area called CarePass that offers free one or two day delivery on most prescription medications and purchases, a discount on items under the CVS Health brand, access to a 24/7 pharmacist hotline and a $10 monthly store credit.